Marketing, when discussed, is condensed to statistics, trends and other numerical that help us compare how one business is doing against another, in terms of their digital presence. This is because the digital marketing techniques are taking over the entire essence of marketing itself.

The traditional ways of marketing are barely anywhere, each company is trying to do better than the others. This consistent rat race has completely removed the human factor from marketing. In more traditional techniques, it was essential to take up tactics that appealed to the human emotions to create an impact.  The growing digitalizing of processes and marketing technology has led us to an era of complete and utter automation. Everything is automated according to statistics. Even though it seems irresistibly easy, and the way to go but its enabling us to lose the human creativity in these processes.

It is important for businesses to maintain a human connection between the brand and its customers. Experts are often found debating on how to maintain the human factor in the marketing industry, and here are a few ways how:

Learning about your customers intimately

The data that companies use to determine trends, can also be translated into behaviour patterns that can help companies identify the psychology of their consumers. It helps determine what their thinking, how they are reacting to the content presented to them. This can be used wisely to your own advantage.

These insights could be used to create marketing techniques that reach out to customers and tell them: we see you! The customers feel important and heard, building a strong loyalty pattern between the brand and the customers.

Make user experiences personal.

If you’re using digital techniques to communicate about your business, you can make interfaces that are user friendly and personalised in a way that customers feel included. You could make interactive websites and applications or if you are a business that is concentrated to one marketing segment, then it is likely that the patterns are similar. Your campaigns could be designed around these patterns to create a personalized effect.  All your representatives need to learn about the human touch, and pass it on!

Start conversations!

Businesses are often seen using AI and advanced Chat-bots to create interactions between customers and the brand; however these technologies can hardly replicate the same aura that a human conversation does. It is important for businesses to remember to keep their customer services departments completely human.

Story Telling!

Stories are what keep us interested; each society, community, culture, and household would attach themselves to a different story. These stories can help businesses connect with their customers. Connections formed by stories last a long time. Campaigns that are centred on a story that a community or religious groups hold close would appeal more to them as compared to a simple everyday campaign. For example, marketing campaigns created around festival receive more interactions and responses than usual campaigns, this is because of the sentimental values to these festivals.

We’ve spent so many years trying to create business plans for the brilliant ideas we sometimes have, but let’s face it: business plans hardly work in practical sense.

Traditional business plans are usually very lengthy, take up a lot of time and effort to create. Those of us who end up creating them, hardly ever go back to looking at them again. Instead of traditional business plans, people are opting for the Business Model Canvas to help them map out their business ideas!

Explaining the Business Model Canvas

If you need a template to help you explain business models, or develop a completely new product, The Business Model Canvas is the way to go! It is a template, which helps you map out your ideas effectively. The template includes divisions that cover the customer segmentation, customer relations, the channels used, value propositions, specific activities, the resources, key partners, cost structures, and revenue planning!

Using the business model canvas is extremely easy and effective, it doesn’t have lengthy plans and unrealistic goals.

Uses of the Business Model Canvas

Instead of spending too much time creating business plans that ramble on for several pages, using a Business Model Canvas to create a business plan is much more effective, and less time consuming. Since the canvas is so simply laid out, going back to make a few changes is a lot more doable. It not only helps map out ideas for new businesses, but also acts as a layout to review existing businesses, or to launch new products. Here’s how:

For Start-ups

Are you just starting out, and are struggling with lengthy business plans? Try using the Business Model Canvas to help you create a business plan that is easily explainable to your staff, investors, and just about anyone who shows interest in what you’re doing.

Yes. The Business Model Canvas is that easy to use and understand that you can discuss it with anyone, whether they are a professional or not. Using the Business Model Canvas helps new businesses create their pitches effectively!

Existing Businesses That Need New Edge

The Business Model Canvas can help existing businesses map out the changes they want to create – this doesn’t always have to mean a complete transformation, but even little changes or minute shifts are considered to be a change in the business plan. The use of these templates is often extremely useful as these templates help identify the things missing in the original plans and helps them design newer strategies.

Launching New products

An existing business could want to launch a new product in the market, or introduce a new product line altogether. For each of these executions, planning can easily be carried out on the Business Model Canvas in an effective and time conserving manner.

Conclusion

The Business Model Canvas is a revolution for those planning their businesses, as it is proving to be more effective and less time consuming. The business model canvas is not just for start-ups, but even for existing businesses looking for a new way to grab attention!